Chase print
Challenged to bring flexibility to the tight business for novelty.
Opportunity
Identified an opportunity to create a fast pipeline, leveraging fit-approved styles and bulk-approved printed fabric.
Printing on dyed fabric.
Strategy
Built a 15-week pipeline (mainline is 45 weeks).
Partnered with our vertical vendor partner to build stringent conditions to streamline development and bulk lead times.
Streamlined printed bulk from 55 days to 25 days.
Development Process
Consolidated the strike-off process from two rounds to one (two options).
Design: Structured guidelines to design prints specific for Chase.
Customer Needs
Brought agility to react to customers.
Leveraged to test new print styles (eg overside geometric print).