I’m an end-to-end novelty expert based in New York, USA, with 20 years of experience in the American and European (UK, Turkey) markets. A creative, strategic thinker, I have become a novelty expert (print, wash, graphics, jacquards, etc) in trends, design, and bulk production.

Balancing the delicate intersection between design, color, fabric, innovation, product development, fit and production for novelty applications. Product integrity is at my core, while identifying lean manufacturing opportunities to bring agility to organisations.

Specializations

Athleisure, lifestyle mid-market, start-up, and scaling, with a focus on adult and children's apparel.

Companies

Athleta, The North Face, Marks & Spencer, Old Navy, Abercrombie and Fitch, LC Waikiki and Sears.

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