Shine Tight
Looking at shine fabric through the lens of foil
Updating ‘shine’
Created a new shine bottoms business, growing over 3 years.
Sales are 8+ million.
Strategy
Working on a long-lead pipeline (20 weeks) to develop different levels of shine, from high shine to dull.
Developing colourways to work in relation to the dyed fabric (not always tonal!).
Development
Working closely with the mill partner in-country on reviewing and developing the concept.
Set up an internal wear trail (in collab with the QA Team).
Customer Needs
Evolving the shine to be ombre.